A recent, some might say, conceited interview with broadcaster Piers Morgan ensured that the Portuguese football legend had his name mentioned by multiple media outlets worldwide.
One of the best to have ever played the game
Before the interview, information was drip-fed to satisfy the incessant demand to know and understand his opinion on a variety of matters.
The idea behind another exclusive chat was surely to give Ronaldo continued relevance in some way, shape or form.
Here is a player who, in his pomp, was clearly one of the best players in the world, and perhaps one of the best to have ever laced up a pair of boots.
However, at almost 41 years of age, the lengths the player and his wider circle will go to ensure he remains front and centre is, frankly, embarrassing.
And when things don't go his way, the 'spoilt brat' histrionics are never too far away from rearing their ugly head.
First red card for Portugal
In an awful personal performance against the Republic of Ireland - Ronaldo received the worst player rating of the entire Portugal team - his elbow to Dara O'Shea eventually saw him sent for an early bath after a VAR review.
Rather than go quietly, he had to make the moment all about him - again.
Gesturing to a partisan home crowd that was mocking him, and then getting involved in heated discussions on the touchline as he eventually walked off, are not becoming of a supposed giant of the game.
It made an unsavoury incident more headline-worthy than it might otherwise have been, sparking further debate in the news cycle.
The fact that the red card could see him miss Portugal's first two games in next summer's World Cup was almost lost amongst the post-match hullabaloo.
A World Cup, for all intents and purposes, that will be Ronaldo's last.
Ronaldo's numbers are still impressive
With 25 goals for Portugal since moving to Saudi Arabia, and a pass accuracy for club and country that consistently passes 80%, it's clear that the player still has something to offer.
Whether it's enough to keep other players out of the national team is something that only Roberto Martinez is qualified to comment on.
From a club perspective, since joining Saudi Pro League side Al Nassr, he has scored 109 goals in 122 games, numbers that make for tremendous reading given that he's approaching his 41st birthday.
The standard of opposition is negligible at best, however, and despite the influx of foreign players, the crowds are almost non-existent at times.
Of the 18 clubs in the division, nine of them have had less than 40% gate averages for all of their games so far this season.
In the case of Al Riyadh, Al Kholood, Damac FC and Al Fayha FC, their home crowds are generally less than 1,500 spectators.
When Al-Riyadh hosted Al-Khaleej at the 22,188-capacity Prince Faisal bin Fahd Stadium back in January, only 315 supporters turned up.
Indeed, aside from Al Nassr, Al Hilal, Al Ittihad and Al Ahli, every other club in the division averages less than 8,000 spectators for their games, so that flies in the face of Ronaldo's recent statement on the league, which is laughable at best, but designed to garner all of the column inches once again.
"Of course, the Saudi Pro League is still improving but I believe that in this moment that we are in the top five leagues in the world already," he told reporters.
"I am happy because I know that the league is very competitive. Only the people who have never played in Saudi, they don't understand anything about football."
That's a wild statement to make when the evidence points to quite the opposite, and serves only to perpetuate the narrative that these are the ramblings of a fading superstar who can't quite deal with the bright lights no longer being shone fully in his direction.
Constant need for attention
Would Ronaldo honestly be talking up the league and plying his trade in the Middle East if he weren't being paid a reported €4.8m/£4.2m per week?
It's the constant and inherent need for attention and the wish to remain relevant that is somewhat grating, and often takes the focus away from Ronaldo's on-pitch exploits.
Far better that he let his football do the talking and walk away with his legendary status intact, rather than be consistently mocked for actions that only highlight a personality flaw, which then gets amplified considerably and to his detriment.
